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So, it seems like the past couple double bandwidth/double diskspace offers were really successful. The prices were great, and in general it made a lot of people happy. I recall Andrew saying that the reason he could do it was that bandwidth prices kept dropping. Recently ive come close to having to upgrade my account, but ive been procrastinating out of the (unrealistic) hope that another one of these promotions might be right around the corner. That said, how about something like this...
Offer the double-bandwidth/one-time-fee promotion all the time, but make that one time fee higher the sooner a person takes advantage of it. Here's a hypothetical example, with all numbers being fictional:
A customer is on the basic plan. He's going to need more space soon. His options...
I'm not sure if the pricing would have to be different based on the size of the account the person already has. I'd assume it would (doubling a basic account is a lot cheaper for DIS than doubling a pro account), but then again, perhaps there'd be some leeway based on how much the person has already paid for upgrades.
Anyway, i'm thinking this would probably be in the interest of both Dathorn and the community. DIS gets to offer these specials all the time (a tantilizing offer) and the one time fees are an easy way to bump up revenue short term, and really turn into free money long term (as bandwidth prices continue to drop). The customer obviously benefits from the choice of monthly-vs-one-time-fee, which can be a big advantage for resellers trying to squeeze every penny. Not to mention its just a cool choice that not many hosts offer.
Offer the double-bandwidth/one-time-fee promotion all the time, but make that one time fee higher the sooner a person takes advantage of it. Here's a hypothetical example, with all numbers being fictional:
A customer is on the basic plan. He's going to need more space soon. His options...
- Upgrade to business for an extra $7/month
- Pay a $30 one-time fee and get double bandwidth/diskspace immediately
- Wait 4 weeks and pay $25 for the "double" offer
- Wait 8 weeks and pay $20 for the "double" offer
- Wait 12 weeks and pay $15 for the "double" offer
- So on...
I'm not sure if the pricing would have to be different based on the size of the account the person already has. I'd assume it would (doubling a basic account is a lot cheaper for DIS than doubling a pro account), but then again, perhaps there'd be some leeway based on how much the person has already paid for upgrades.
Anyway, i'm thinking this would probably be in the interest of both Dathorn and the community. DIS gets to offer these specials all the time (a tantilizing offer) and the one time fees are an easy way to bump up revenue short term, and really turn into free money long term (as bandwidth prices continue to drop). The customer obviously benefits from the choice of monthly-vs-one-time-fee, which can be a big advantage for resellers trying to squeeze every penny. Not to mention its just a cool choice that not many hosts offer.
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